Global Rose Market Poised to Reach USD 22.6 Billion by 2031 Driven by Growing Demand for Ornamental and Medicinal Applications
The global Rose Market is blossoming with strong
momentum, fueled by rising demand in decorative floral arrangements, cosmetics,
perfumes, and herbal remedies. According to a recent report by DataIntelo,
the market was valued at USD 14.3 billion in 2023 and is projected to
reach USD 22.6 billion by 2031, growing at a CAGR of 5.9% during
the forecast period (2024–2031).
Roses are among the most traded and cultivated flowers
worldwide, admired not only for their aesthetic appeal but also for their
growing use in essential oils, skincare, and health products. Their cultural
and commercial value continues to expand globally.
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insights in the latest Rose
Market report published by DataIntelo.
Market Drivers: Beauty, Wellness, and Sentiment
One of the key drivers of the market is the expanding floral
gifting culture, particularly around festive and ceremonial occasions. From
Valentine's Day to weddings and birthdays, roses remain the top choice for
conveying emotions.
Another major catalyst is the surging popularity of
natural beauty and wellness products. Rosewater, rose oil, and dried petals
are increasingly being used in skincare, aromatherapy, and herbal formulations.
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Sample Report to access in-depth market figures, trend analysis, and
strategic insights.
Market Restraints: Seasonality and High Production Costs
Despite positive growth, the rose market faces challenges. Seasonal
dependency impacts supply consistency, making prices vulnerable to weather
disruptions. Maintaining quality during transit is also an issue, especially
for export-focused businesses.
Additionally, high cultivation and labor costs,
especially in greenhouse farming and organic cultivation, can be a restraint
for small-scale growers aiming to enter the market competitively.
Growth Opportunities: Vertical Farming and Organic Rose
Cultivation
The shift toward controlled-environment agriculture (CEA)
such as hydroponics and vertical farming is helping extend growing seasons and
stabilize supply. This is expected to become a game-changer in urban rose
production.
Furthermore, the demand for organic roses—used in
high-end skincare and health products—is growing rapidly. Brands are seeking
pesticide-free rose varieties for enhanced purity, opening lucrative market
opportunities for certified growers.
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Report to understand key market segments, growth forecasts, and global
trade dynamics.
Regional Insights: Asia Pacific and Europe Lead the Way
- Asia
Pacific is the fastest-growing region due to increasing exports from
countries like India, China, and Thailand.
- Europe
dominates in consumption, with high demand in France, the Netherlands, and
the UK for both fresh and processed roses.
- North
America is experiencing a surge in demand for rose-based cosmetics and
wellness products.
These regions are expected to maintain momentum due to
established floral trade routes and evolving consumer preferences.
Key Market Segments
The rose market is categorized based on variety, product
form, application, and distribution channel:
- By
Variety: Hybrid Tea Roses, Floribunda, Grandiflora, and Damask
dominate.
- By
Product Form: Fresh Cut, Dried, and Extracts (essential oil, water,
powder).
- By
Application: Personal care, food & beverage, medicine, and
ornamental use.
- By
Distribution: Supermarkets, florists, e-commerce, and direct wholesale
trade.
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Notable Market Trends
- Growing
online sales of fresh and dried roses due to e-commerce penetration.
- Rising
preference for preserved roses that last longer and appeal to
modern consumers.
- Innovations
in packaging and refrigeration are enhancing shelf life and reducing
spoilage during transport.
- Greater
focus on eco-friendly rose farming with reduced water and chemical
use.
Benefits of Investing in the Rose Market
- Wide
range of revenue streams – floral, cosmetics, perfumery, wellness
- Global
appeal and year-round demand
- Opportunity
to enter premium niches like organic or therapeutic roses
- Increasing
use of roses in fusion cuisines and gourmet beverages
- Favorable
government support for floriculture in emerging economies
Competitive Landscape and Innovation Drive
The market is experiencing heightened innovation in post-harvest
handling, biotechnology, and aroma extraction techniques. Companies and
cooperatives are investing in cold chain logistics and AI-driven crop
monitoring to improve yields and reduce waste.
Moreover, collaborative farming models are being promoted to
empower local growers and ensure a stable supply chain for commercial buyers
and retailers globally.
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Report to unlock data-rich charts, forecasts, and in-depth global
analyses that can shape your rose business strategy.
Looking Ahead: Roses Will Continue to Bloom Economically
The Rose Market is expected to thrive as consumers
seek more natural, beautiful, and wellness-oriented products. With advancements
in cultivation and growing demand across sectors, from hospitality to health,
the economic potential of roses is flourishing.
Sustainability, innovation, and cross-sector use of roses
will be pivotal in shaping the next phase of this market’s evolution. Whether
it’s a bouquet or a bottle of rosewater, the humble rose continues to add color
and value to global commerce.
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